About.

We are Customer Start, a CX training, consultancy and advisory business with one profound goal; help organisations of all sizes to improve their customer experiences.

​We focus on providing value through a clarity of purpose, strategy, execution and results.

We are passionate about customers and their experiences. Our reason to exist is to help companies realise the value that a customer centric approach can bring.

​More than that we want to help enable companies to provide ever better experiences to their customers through a more humanised level of holistic understanding and empathy to generate trust and advocacy in thousands of customers across the globe.

​Customer Start is here to help you on your journey greater customer centricity to ensure happier customers, empowered employees, amazing culture and improved processes. No matter where you are in your journey, Customer Start can help through our range of services.

Our Mission

To help organizations of all sizes improve experiences, improve customer retention and ultimately become more successful and efficient improving financial performance. 

Our Why

Simply stated, we believe in creating amazing experiences for every single one of our clients' customers.  More than that we believe in creating great places to work for employees through exceptional culture and servant leadership.

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Our Team

Miles has over 20 years of experience in customer service and customer experience in a diverse set of organisations from Deloitte to tech start-up SubHub to International Baccalaureate. ​

• Judge for the European Customer Centricity awards 2022
• Chair of Judges for the International Customer Experience awards 2020
• Best-selling Customer Experience co-author
• Member of the Customer Experience Professionals Association (CXPA)
  
• ​Ambassador and founding member of the European Customer Experience Organization
• Named a top CX thought leader in 2021 and 2022 by Customer Experience Magazine
• ​Business Wales mentor

Miles C. Thomas
Co-Founder and Chief Experience Officer 

A commercial entrepreneur, Richard started his first business in 2003 which rapidly became Wales' largest serviced apartment operator, offering service-led, luxurious short-stay accommodation. He went on to diversity the business into new markets with group turnover in excess of £4.5m.

• Customer-centric with a passion for growing businesses through strategic, relationship-building sales whilst ensuring operational efficiency and absolute control of the customer experience
• Co-founder of ENABLE mentoring/business support and executive coaching and peer groups Vistage and BlueRock
• ​Active member of the European Customer Experience Organization
• Business Wales mentor

Richard Godfrey
Co-Founder and Chief Engagement Officer