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ACXS

Become an Accredited Customer Experience Specialist (ACXS)


Learn the tools and techniques developed & implemented with

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What is the ACXS?

The ACXS is a new ​online customer experience training and certification program designed specifically for customer experience professionals who need powerfully simple and immediately impactful tools, techniques, frameworks and mindsets that when applied will radically improve the experience that your company delivers to your customers, gaining a lasting advantage in their industry. Online, on demand, on your terms.
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Why the ACXS

This exclusive program gives you a globally recognised certification.
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The training was originally created by Customer Experience expert James Dodkins, who has spent his career not just understanding what the best companies in the world do to deliver disruptive CX but how they think in order to create disruptive CX.
  • The ACXS training is very quickly growing in popularity and is starting to rival the CX certification mainstays in the market
  • ACXS teaches you practical hands on tools and techniques that you can implement right away
  • The online training allows you to take the training at your own pace on your computer, laptop, phone or tablet. 

Course Outline

The program has been carefully designed to ensure that each day delivers distinct learning, building from one day to the next.
Throughout the training we will immerse you into a case study, where you will become part of Amazon's new 'CX Innovation Team' and will learn tools and techniques that will help solve CX problems and capitalise on CX opportunities.
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The format of the training is learn-apply-learn-apply, so you learn a concept AND understand and internalise a philosophy.

Module 1

Understand who your customers are and how you can connect with them at a deeper level. Look at your business from the ‘outside-In’ and understand your customers’ true needs.
  • Why now?
  • Return On Experience Investment (ROXI)
  • Persona Framework
  • Category Matrix
  • Experience Matrix
  • Expectations Table
  • Customer Centric Category Matrix
  • Successful Customer Outcome Canvas
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Module 2

​Take the experience and improve it to deliver customer needs and Successful Experience Outcomes. Learn how to make experiences unique and memorable.
  • Current State Journey Map
  • Current State CX6 Score
  • Needs Delivery Formula
  • Idea Evaluation & Choice
  • New Experience Value Proposition
  • Ideal Journey Creation
  • Future State Journey Map
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Module 3

​Learn how to embed your improvement efforts and CX improvement programme into your organisation and how to create and strengthen CX relationships, and then create a presentation to showcase your solution.
  • Proactive Experience Recovery
  • Experience Teams
  • Future State CX6 Score
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Bonus Module

​Use our Customer Experience ROI Calculator method, here we cover the data required for the ROI Calculator:
  • Base Data - Before the improvement
  • Prediction Data - After the improvement idea but before implementation
  • Accuracy Data - After the improvement has been launched

This will cover the four ROXI elements:
  • Customer Acquisition
  • Customer Loyalty
  • Wallet Share
  • Cost Reduction
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Bonus content

The CX Template Vault
​The CX Template Vault has every possible template you could ever need - over 160 templates including:
  • Customer Journey Maps
  • Customer Retention Plans
  • Customer Engagement Frameworks
  • Customer Centricity Models
  • Customer Loyalty Ladders  
  • Customer Data & Analytics Diagrams
  • Customer Experience Strategy Examples
  • Customer Experience Measurement Packs
  • Customer Touchpoint Analysis
  • Customer Value Proposition Development
  • Customer Experience Survey Templates
  • Customer Centric Team Structures
  • and so much more...

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Pricing

Equipped with brand new tools, techniques and templates you're immediately able to lead and implement strategically valuable initiatives, returning the investment from day one!
Lifetime access to the entire training course, templates and certification is now available. You can also opt to pay in installments. 

Instant access checkout

£499 + VAT Sales Tax
If you would like to talk through the course with us, contact us now using the link below.
Contact Us

Highly recommended

Listen to others who have been through the course.

ACXS - The brands that trust the certification

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Our Vision

To help make the world a better place, one experience at a time.

Our Mission

To make the UK a 'Centre of Excellence' in Customer Service and Experience promoting investment, job creation and innovation through disrupting the way we think about service and experience and creating innovative leaders of the future. 

Our Approach

We work hand in hand with Government, NGO's and Companies to bring a fresh approach to Customer Service and Experience. We believe that through a Customer Centric and Continuous Improvement mindset we can make a difference and make the world a better place.  
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Customer Start Limited
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